Solar marketing built for a long sales cycle, visibility first, follow-up that outlasts the quote
Scale Systems is a solar marketing company in the Rio Grande Valley, Texas, we build the local search visibility,
AI search presence and long-cycle lead follow-up that solar installers in McAllen,
Edinburg and Mission need to win quotes that take months to close.
Solar is not an impulse purchase. The company still on the homeowner's mind ninety days later wins it.
Solar companies
Where solar companies leak
Solar has the longest consideration window of any local trade we work in, and almost every leak comes from that one fact.
The quote goes cold
A homeowner comparing three installers decides in weeks or months, not days. Most solar CRMs stop following up after the proposal is sent.
Calls missed on a roof
Your best closers are on installs all day. A missed call from a homeowner who just got a competitor's quote is the most expensive call you take.
A thin review profile
Solar buyers research harder than any other category. A profile with few or old reviews reads as risk on a purchase this size.
What we install for a solar company
Visibility first, because solar buyers start on Google.
01, Visibility, local SEO and AI search
Google Business Profile built out for solar, service-area and city pages for the towns you install in, structured data that names the entity clearly, and answer-shaped content so AI assistants can describe and cite you when a homeowner asks who installs solar nearby. No engine guarantees citations, and we do not claim otherwise.
02, Core System, capture and speed to lead
Every form, call and chat lands in one CRM with its source attached, and missed-call text-back replies in under three seconds while your crew is still on a roof. The homeowner gets an answer before they dial the next installer.
03, Long-cycle follow-up
Bilingual SMS and email sequences that keep running after the proposal, not four days of nudges, but a cadence measured in weeks and months, with the pipeline stage driving what gets sent.
04, Review velocity on install completion
Requests fire automatically when a system is commissioned, which is the moment a homeowner is happiest and least likely to write a review unprompted.
Real proof, not a stock case study
MIBA Energy is a solar company serving McAllen, Mission, Edinburg and the wider Rio Grande Valley. We built their SEO-engineered website, local search structure, service-area coverage and structured data. As of August 2026, the business was observed in AI-assistant answers about local solar installers.
Search and AI results change, and no position or citation is guaranteed.
Common questions
Who does solar marketing in the RGV?
Scale Systems LLC, based in Mission, TX, does solar marketing for installers across the Rio Grande Valley. Our solar work is public: we built and still run the website and local search structure for MIBA Energy, a McAllen-area solar company.
Do you buy or sell solar leads?
No. Shared solar leads are resold to four installers and priced accordingly. We build the visibility and the system so the lead arrives as yours, exclusive, with the source recorded.
How long before local SEO moves for a solar company?
Profile and technical work can show movement in the first weeks. Competitive solar terms in a market like McAllen usually need consistent work over several months. No one can honestly promise a position or a date.
What does it cost?
The Core System starts at $299/mo, month-to-month. Visibility is scoped to your market and the cities you install in, and is quoted after the audit.
Do you work with solar companies outside the Valley?
Yes. The visibility and follow-up work is the same anywhere in Texas; the local market research changes. We are honest about the fact that our proof is RGV proof.
Scale Systems Growth Audit
We'll review how customers currently find you, contact you and what happens after they become a lead.